BSB60520 - Advance Diploma of Marketing & Communication - Atlantis College of Management

BSB60520 – Advance Diploma Of Marketing & Communication

ATLANTIS COLLEGE OF MANAGEMENT - MELBOURNE / Courses / Marketing & Communications / BSB60520 – Advance Diploma Of Marketing & Communication

Key Information

Duration

37 WEEKS (2 Terms)
55 WEEKS (3 Terms)

Intake

March / July / October
March / July / October

CRICOS Code

2 TERMS CRICOS: 097252M4
3 TERMS CRICOS: 096800G

Fees

A$22,450* (2 Terms)
A$30,800* (3 Terms)

Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

No licensing, legislative or certification requirements apply to this qualification at the time of publication on www.training.gov.au.

Course Duration And Delivery Mode

This qualification will be delivered over 78 weeks, including 18 weeks holidays.*

Assessment Methods And Facilities

This course is delivered face-to-face, through a combination of tutorials and computer labs and workshops.
Assessment will occur through a variety of methods, including of direct observation, product-based methods, portfolios, and. questioning. Assessment conditions will ensure a simulated industry environment when appropriate and prescribed.

Face to Face
Simulated Work Environment
Online

Equipment includes Fully Equipped classrooms, and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.

Entry Requirements

Atlantis College of Management has the following entry requirements for the BSB60520 – Advance Diploma of Marketing and Communication. All International students must:

Be at least 18 years of age and must have completed at least the equivalent of Year 12.
Meet minimum English Language Proficiency Requirements including:
Have an IELTS score of 6.0 or equivalent (test results must be no more than 2 years old); or
Have studied in English for at least five years in an English-speaking country (Australia, Canada, New Zealand, Republic of Ireland, South Africa, United Kingdom or United States)
Have successfully completed in Australia a foundation course or a senior secondary certificate of education or a substantial part of a Certificate IV or higher-level qualification within the last 2 years; or
Have successfully completed a Language, Literacy and Numeracy Test (Internal) and achieved a minimum CSPA scale score of 110.

Pathways

Graduates at this level will have theoretical and practical knowledge and skills for specialised and skilled work with potential employment pathways including roles as a Public Relations Officer, Marketing Officer or Marketing Coordinator.

Graduates at this level may wish to continue further learning and undertake higher study at University.

Campuses

Level 14, 474, Flinders Street, Melbourne, Victoria, 3000
11-17 Jeffcott Street, West Melbourne, Victoria, 3003

Course Structure

Total number of units of competency – 12 (This qualification has 4 Core units and 8 Elective units)
The selection of electives must be guided by the job outcome sought, local industry requirements and the complexity of skills appropriate to the AQF level of this qualification.
Units of competency have been selected in accordance with the packaging rules and are relevant to the work outcome, local industry requirements and the qualification level.
Refer to: https://training.gov.au/Training/Details/BSB60520
To attain qualification BSB60520 – Advance Diploma of Marketing and Communication competency in the following units must be achieved

Unit	Title
BSBMKG623	Develop Marketing Plans
BSBMKG624	Manage Market Research
BSBOPS601	Develop and Implement Business Plans
BSBMKG626	Develop Advertising Campaigns
BSBTWK601	Develop and Maintain Strategic Business Networks
BSBMKG621	Develop Organisational Marketing Strategy
BSBMKG622	Manage Organisational Marketing Processes
BSBCRT611	Apply Critical Thinking for Complex Problem Solving
BSBLDR601	Lead and Manage Organisational Change
BSBSTR601	Review Organisational Digital Strategy
BSBFIN601	Manage Organisational Finances

Related Courses

Alumni Students Testimonial

I’m Saw, I am currently studying the Diploma of Business course at Atlantis College of Management. It’s a place where I can learn what I want and what I am interested in. It’s a really fun atmosphere and I enjoy studying here. The reason why I am enjoying it is that the trainers are professional in their related fields and the class room has provided many amenities and resources that we need for studying. I enjoy studying at Atlantis College because it’s trustworthy !

Hello I am from Malaysia, As international student in Melbourne, I feel excited and proud to be part of Atlantis College of Management while attending my EAL III course. The institution has great facilities such as classrooms, computer rooms and library, and pantry. Our class is always filled with joy of learning. Moreover, we have a caring, dedicated and informative teacher in our class. Our level of confidence has improved under her guidance

I am from South Korea. I am very happy with Atlantis.The teacher and participants are very supportive, encouraging and importantly the school actually cares about providing us with the best environment! Academic structure are really good. Also the school organizes many events for students. I ‘ve been learning many new vocabulary, better grammar, social conversation, and idioms.. I can feel my English is improving because of Atlantis’s support.. I really thank to the school for everything.

I am studying Diploma of Business in Atlantis College, I found this course challenging for me as my background is in the health care sector. So far, in my first month here in Atlantis college, my trainer has been really helpful in completing the tasks. The people here are really approachable any time and friendly I don’t hesitate to ask if I have any concerns.

Get In Touch

First Name

Last Name

phone

Nationality

Courses

Message

Atlantis College of Management values Collaboration, Diversity and Individual Achievement. Atlantis College of Management (ACM) is committed to providing high quality education to enable its students to…Read more

Quick Links

Important Links